The author in the excerpt "Hype" claims that commercials are the most effective types of mental pollutants. this is clearly seen as in the very first line the author clearly states, "Advertisements are the most prevalent and toxic of the mental pollutants".
In this passage the author maintains what was previously stated in the first line as the main idea of the entire passage. The author here continues to give us views that strike us with realization as to what is really going on. This paragraph states that everyday an estimated 12 billion display ads, 3 million radio commercials and more than 200,000 TV commercials are dumped into North America's collective unconscious. also that where even an average persons eye might rest, there will be a sign there. It will either be a logo, or a billboard or anything in between. the author also reminds us of how unconscious we are by letting us know how gradually the excess amount of commercials have taken over our state of mind.
In the entire passage I feel the author is correct in their way of letting us get to know all this. Mainly because of how clearly our subconscious has been taken over by extreme advertising that it may result as a form of minor hypnotism.
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