"Advertisements are the most prevalent and toxic of the mental pollutants". In the passage, "Hype", excerpted from Kalle Lasn, the author talks about how much of a mental pollutant advertisements are. The main idea is in the very first sentence of this passage. "Advertisements are the most prevalent and toxic of the mental pollutants". The idea of this sentence is to make us fully aware about how advertisements work and how they effect everyone.
    The image that we get just by reading the first line of the passage has the most significant idea of the entire passage. As we read on we can  tell what the writer actually means by this single statement. as being the "most prevalent" of mental pollutants, the author is telling us of how there is almost no escape from mental pollutants. They do, in fact, feel as if though a part of our lives. Where ever we may look we will almost always see a logo, slogan or anything of the sort, that will be conveyed to us as an advertisement.
    I agree with the author in this case as even now all around me are logo's and pictures that represent different companies and different brands. Of course these advertisements might be considered mandatory for the sale of different kinds of products, but by the mass numbers we receive all of them in one day is too much for us. so much as that it can be also considered a minor form of hypnotism.

Summary of "Hype"

The passage, "Hype" excerpted from Kalle Lasn, explains to us the fact of how big of a mental pollutant advertisements are. The main idea of the passage can be seen in the very first lines of the passage, where the author claims that advertisements are the most prevalent and toxic mental pollutants. The main idea is to explain throughout the passage how harmfully effective advertisements have become in our daily lives.

Blog 1 "Hype"

    The author in the excerpt "Hype" claims that commercials are the most effective types of mental pollutants. this is clearly seen as in the very first line the author clearly states, "Advertisements are the most prevalent and toxic of the mental pollutants".
    In this passage the author maintains what was previously stated in the first line as the main idea of the entire passage. The author here continues to give us views that strike us with realization as to what is really going on. This paragraph states that everyday an estimated 12 billion display ads, 3 million radio commercials and more than 200,000 TV commercials are dumped into North America's collective unconscious. also that where even an average persons eye might rest, there will be a sign there. It will either be a logo, or a billboard or anything in between. the author also reminds us of how unconscious we are by letting us know how gradually the excess amount of commercials have taken over our state of mind.
    In the entire passage I feel the author is correct in their way of letting us get to know all this. Mainly because of how clearly our subconscious has been taken over by extreme advertising that it may result as a form of minor hypnotism.